World of Watson Plaza

Objective

 

IBM challenged Drury to create a completely unique outdoor experience at the T-Mobile Plaza.

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Plaza 1
Plaza 2
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Plaza 3
20161026114801 3305 IBM WOW 2016 GINNI ROMETTY KEYNOTE T-MOBILE COGNITIVE T-SHIRT COMPANY (1)

Solution

Drury worked with their IBM partners to successfully create a dynamic environment where attendees could watch live events, enjoy fantastic food truck dining, engage in networking, and participate in cognitive activations outside the typical four walls of an Arena or Convention Center.

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