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World of Watson Plaza

Objective

 

IBM challenged Drury to create a completely unique outdoor experience at the T-Mobile Plaza.

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Plaza 1
Plaza 2
WoW_comprehensive look-book_Mandalay Bay and T-Mobile Arena_8-47
Plaza 3
20161026114801 3305 IBM WOW 2016 GINNI ROMETTY KEYNOTE T-MOBILE COGNITIVE T-SHIRT COMPANY (1)

Solution

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Drury worked with their IBM partners to successfully create a dynamic environment where attendees could watch live events, enjoy fantastic food truck dining, engage in networking, and participate in cognitive activations outside the typical four walls of an Arena or Convention Center.

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