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Samsung Bus
Objective
Our challenge was to recreate Samsung's three story flagship NYC store in a 40ft mobile bus.
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We thought long and hard about how folks would move through the bus, interact with sales reps and take in the Samsung product story.
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Solution
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We wanted to keep the atmosphere clean and simple, allowing the technology to draw customers in.
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To achieve this, we used exclusively black, white and gray throughout the bus, which really amplifies the color on the screens.
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