Samsung Bus

Objective

Our challenge was to recreate Samsung's three story flagship NYC store in a 40ft mobile bus.

We thought long and hard about how folks would move through the bus, interact with sales reps and take in the Samsung product story.

Solution

We wanted to keep the atmosphere clean and simple, allowing the technology to draw customers in.

To achieve this, we used exclusively black, white and gray throughout the bus, which really amplifies the color on the screens.