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Watson Beat
Objective
Our goal was to showcase IBMs innovative music software in a fun, interactive way.
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After playing a few notes on the piano, Watson Beat would create an original composition “inspired by” your melody.
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Solution
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We wanted to create the feeling of performing at a rock concert, even if participants had no experience playing music.
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The activation included a live DJ, video installation, photo booth, merchandise wall and plenty of space to try out IBMs software.
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