• facebook3
  • Drury Creative Lab_Icon_Library-05
  • Drury Creative Lab_Icon_Library-01

Watson Beat 

Objective


Our goal was to showcase IBMs innovative music software in a fun, interactive way.

After playing a few notes on the piano, Watson Beat would create an original composition “inspired by” your melody. 

Solution

We wanted to create the feeling of performing at a rock concert, even if participants had no experience playing music. 

The activation included a live DJ, video installation, photo booth, merchandise wall and plenty of space to try out IBMs software.