Watson Beat 


Our goal was to showcase IBMs innovative music software in a fun, interactive way.

After playing a few notes on the piano, Watson Beat would create an original composition “inspired by” your melody. 


We wanted to create the feeling of performing at a rock concert, even if participants had no experience playing music. 

The activation included a live DJ, video installation, photo booth, merchandise wall and plenty of space to try out IBMs software. 

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