"Imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it?"
Snapchat just released plans for Spectacle, sunglasses with an integrated video camera that connects to our Snapchat accounts. Cool technology aside, what's the benefit of purchasing these smart shades when you can simply record videos from your phone?
To start, a few upsides include: preserving our phone's battery life, quick social media integration, and a discreet way to shoot film. Recording videos can quickly drain our phone's energy and these sunglasses promise "a day's worth of snaps with a single charge." This can rid the anxiety that festival goers may have about their phones prematurely dying. The product is also fairly easy to use, just tap the frame to trigger the camera. The recorded vid is wirelessly sent to Snapchat, or can be uploaded for later if desired. No longer do we have to go through the trouble of taking out our phones. These sunglasses allow us to record and enjoy what is happening in front of us without any disturbances. Not available to the public yet, you can refer to the Spectacles website for a release date on the glasses.
Will these Snapchat shades catch on, or is it just a fad? Augmented Reality has become an increasingly popular concept, yet AR glasses lack widespread commercial success. This trend in wearable has brought us products like Spectacles as well as Zungle sunglasses for more organic solutions for audio and video. We might soon see this technology combined with something like Magic Leap to create the fully integrated, high quality wearable Augmented Reality products we've been waiting for.